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Clothing Brand Generation Under Fire For Allegedly Firing Workers During Coronavirus Shutdown

Clothing brand Generation has responded to criticisms by Pakistani activists on Twitter that it had fired its workers as it shuts down its factory during the Covid-19 pandemic.

So far, the clothing brand’s Twitter handle has chosen to respond directly to criticism from activists Ammar Ali Jan and Zoya Rehman. Generations has dismissed accusations of labour rights violations and described its factory shutdown as temporary and necessary for the health of its staff.

However, it is not yet clear if the brand will be paying its workers for the duration of this shutdown.

Historian and activist of the left-wing Haqooq-e-Khalq Movement (HKM) Ammar Ali Jan had been involved with citizens’ inspection teams which are claiming to have unearthed a number of workers’ rights violations as factories around Lahore appear to be laying off workers in response to the Covid-19 shutdown.

Ammar Ali Jan tweeted out his findings:

To this, Generation responded as follows:

Meanwhile, feminist researcher and activist with the Women’s Democratic Front (WDF) Zoya Rehman had tweeted the following:

To this, the Twitter handle for Generation chose to respond as follows:

The brand’s Twitter handle subsequently tweeted out a general response to criticisms being leveled against its labour practices in the Covid-19 pandemic:

Critics on social media, led by Zoya Rehman, have since pointed out that the brand has not yet clarified as to whether or not its employees will be paid for the duration of the shutdown:

Ammar Ali Jan, meanwhile, reiterated that his accusations were based on testimony from workers, including videos:

Other activists who were involved with the citizens’ inspection team stuck to their version:


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