If Zainab Market was not there, more than half the population of young lads in Karachi would be in tatters or using the proverbial fig leaf.
Initially established in mid 1970s as a factory outlets market for export surplus or faulty clothing items, Zainab Market grew to be Karachiite's lifeline for discounted clothing, leather items and handicrafts. The market reached its pinnacle and acquired international fame during 1980s and mid 1990s as a tourist attraction.
Situated in an unassuming three storied plaza, Zainab became an iconic treasure trove for beautiful embroidered clothes, brass, copper handicrafts, wooden inlay and marble household and gift items. Precious and semi precious jewellery glittering at various shops.
With the Afghan war, the country's smuggled artefacts and silver jewellery found their way to Zainab's vibrant environment, adding another dimension to it.
With Pakistan going through terrorism crisis, the Market saw a decline in tourists and hugely suffered a drop in leather and handicraft sales. However, true to the spirit of the city it is a landmark of, Zainab Market trudged along supported by the loyal Karachiites.
The sprightly, riot-of-colours, Zainab Market serves as the backdrop of our equally prismatic collection.
Images above: Photographer Sana Idrees has captured the essence of this easily identifiable landmark of Karachi while clicking behind the scenes shots of The PinkTree Company shoot.
The text has been taken from Mohsin Sayeed's Facebook status. In these stressful times, beauty heals us.