2SharesThe lockdown and the spreading of the COVID-19 have altered our lives. Since February of this year, self-isolation has become a norm, congregations no longer take place, Zoom meetings have become the new hangout places and ‘work from home’ is the new mantra. The impact of the COVID-19 on the world has been unprecedented. There […]
Brand equity determines the worth that a brand has in the market. It also translates its value as an asset. While assessing the list of top brands based on equity as mentioned on Interbrand, the following interesting observations come to light. The Coca Cola Company was the brand with the highest equity in 2001. It […]
27SharesWriting a column, a book, a short story or a novel can be a daunting task if you do it haphazardly. While you can write an article in a day or maybe in a few hours, you need to focus your time and energy to write and finish a book. Here are eleven ways you […]
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