The video that was supposedly made against racism propagated certain stereotypes about the Pashtun community. In the video, the girl says that Pashtuns are always 'criticising' Pakistan while calling them 'short-tempered' and 'extremist'.
At this, the guy says not every Pashtun is like 'extremist Pashteen'.
The video shooted by Nashpati Prime display this message in between: "Say no to racism. We belong to one nation Pakistan."
The video being dubbed as a propaganda video against the Pashtun community was called out by commentators on social media for targetting the Pashtun community, as #IamPashteen trended on Twitter.
PTM leader and MNA Mohsin Dawar said: "Such blatantly racist vitriol against Pashtuns is not new. We experience it first hand every day. Demanding rights for our people, demanding justice and demanding an end to atrocities committed against our people does not make us extremists. Strongly #Condemnable and #Sharamnak".
Ziauddin Yousafzai, father of Malala, urged PEMRA to take action against the video. "Disgusting. This sophisticated profiling of peace-loving Pashtuns as extremists is highly condemnable. @reportpemra must take notice of it," he wrote on Twitter.
Nida Kirmani, who teaches at LUMS, took a jibe at the video and said: "Guess what? Your attempt at anti-racism is deeply racist!"
A user, Tariq Afghan said: "After watching the Nashpati video I cannot stay neutral and my slogan is #IAmPashteen. @NYO_ANP strongly condemn the racial profiling of Pashtoons. Extremism is not our product, it is forcefully imposed on us through media, syllabus, Jihadi training, brainwashing and state policy."
Sana Ejaz, a PTM leader, said: "The Pakistani TVs are proving every crime they're pursuing for the last seven decades. Yes, #IAmPashteen a voice against tyranny, terrorism, extremism and slavery."
Reham Khan said: "Utter disgusting racist cheap propaganda against the most powerful voice for human rights & missing persons in Pakistan."
Senior journalist Talat Aslam wrote: "Did no one tell them that Pakhtun, Pashtun and Pashteen mean exactly the same thing in different dialects of Pashto/Pakhto?"
Gulalai Ismail wrote: "Not everyone is a #Pashteen because not everyone has the courage to peacefully resist oppression, not everyone has the courage to speak the truth in the eyes of the oppressor and the powerful, and to stop the oppression with their voice. Not everyone can afford it."