Competing With New Apps: Instagram’s Upcoming Video Tool Replicates Tik Tok
Jane Manchun Wong, a reverse app engineer, discovered that Instagram plans to launch ‘Clips’, a new camera mode for creating Instagram stories which replicates Tik Tok’s various features. This marketing strategy has been employed by Facebook and Instagram in the past too, copying Snapchat to decrease competition.
Wong elaborates, “”Just like TikTok, “Clips” allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.”
Facebook owns Instagram, and this is another attempt to ensure that its 2.7 million active users do not start detracting towards the new shiny popular apps. Adopting stories into Facebook, Whatsapp and Instagram has reportedly detracted Snapchat’s followers, and kept these apps in the competitive market.
Tik Tok has around a billion downloads and is an increasingly popular app. The very same feature will soon be available on Instagram, a delight for its users since they can directly display their Tik Tok stories to their well-established friend network. Instagram provides a more inter-connected platform to access the features available in Tik Tok, hoping for it to be a successful marketing strategy.