This Pakistani Tea Seller Is Using Abhinandan As Winning Marketing Strategy
Pakistan arrested Indian Wing Commander Abhinandan Varthaman in February after his MiG21 jet was shot down after entering Pakistani airspace.
During custody of Pakistan Army, the Indian pilot was served ‘fantastic’ tea that de-escalated tensions. YES, it was the tea.
But that is not where the story ends. In fact, it has just begun.
Abdul Haq, a tea-stall owner in Rahim Yar Khan has made Abhinandan the centre of his marketing strategy and a winning one too. Pakistani’s are damn creative and there are solid reasons why.
The Indian pilot’s picture is the first catchy thing on his poster and the second one is the slogan. ‘Aesi Chaye Jo Dushman Ko Dost Banaye (A tea that turns enemies into friends)’ and that’s literally a fantastic idea.
Talking to Arab News, Abdul Haq said that “offering a cup of tea to someone with love can change his thoughts and I learnt that from Abhinandan,” Khan said.
Muhammad Latif, a customer said that he does not like tea but the entire idea of Abhinandan brought him to the place.
Social Media Reacts
The picture has gone viral on social media and has got people talking.
‘We are often too hard on ourselves. However, the last few weeks have reaffirmed to me our generosity, tolerance, ingenuity & indeed humor.’
We are often too hard on ourselves. However, the last few weeks have reaffirmed to me our generosity, tolerance, ingenuity & indeed humor. This ad says: Khan Tea Stall. Tea that makes even enemies friends.. It has picture of downed Indian pilot #Abhinandan #SayNoToWar #Pakistanis pic.twitter.com/hRRsFWRQE3
— Osama Siddique (@DrOsamaSiddique) March 13, 2019
World Class Humour is synonymous to Pakistanis.
Meanwhile, somewhere in Pakistan (phone code seems to indicate Islamabad), found by wife laughing her head off.
(Khan tea stall
Aisi chai ki dushman ko bhi dost bana de) pic.twitter.com/Okn0H10LCo
— Omair Ahmad (@OmairTAhmad) March 13, 2019
It will make your day too, dear reader.
AND THIS JUST MADE MY DAY!
— SHAWAN SARKAR (@ShawanSarkar) March 13, 2019
The idea is fantastic. The execution is fantastic. Abdul Haq sure knows how to market his products and his ‘special chai’ is definitely going to be the talk of the town for the coming days.
Fancy Some Chai Jo Dushman Ko Bhi Dost Banaye?
Naya Daur Media (NDM) is a bi-lingual progressive digital media platform aiming to inform and educate Pakistanis at home and abroad.