Gillette’s new advert on ‘toxic masculinity’ has angered thousands of men. But should it?
Gillette’s new advertisement has caused quite a stir. The short film advertisement, dedicated to the MeToo movement, asks men to be more responsible and end the prevalence of ‘toxic masculinity’.
The video asks men to take a step forward and respect women, subsequently ending the cycle of sexual harassment and abuse. It also asks for young generations to be taught the right things.
This has angered thousands of men. So much so that the Youtube video has twice as much dislikes as it has likes.
For example, here are a few comments from the Youtube video. People are telling Gillette to continue selling razors, ‘stay in their lane’ and what not.
Here are some more comments from Youtube in which people are calling for boycott of the products, among several other things.
Others are digging old Gillette advertisements and promotions and telling the brand how they too were guilty of objectifying women in the past on numerous occasions.
— Kash Jackson (@KashJackson2018) January 17, 2019
But as they say, change is always welcome.
The brand has also received positive response for standing up against sexual abuse, harassment and objectification of women.
So I saw the Gillette commercial yesterday. I don’t get why dudes was THAT pressed by it. It had a positive message. That said, it isn’t groundbreaking. We actually need to have real discussions instead of looking to commercials. But it’s coo that the message is out there more
— Sekou (@MNPrice15) January 17, 2019
And that’s possibly what the message is all about
If you’re angry at the #Gilette commercial…you probably didn’t watch it. It literally says nothing bad about men. It just says sometimes there’s room for improvement.
— Ellen Jennie (@its_ellen) January 17, 2019
Guys, please calm down. It's not like #Gillette's asking you to shave your whole body, wear makeup, perfume, high heels; not eat too much in public and not be above or below a certain weight…Right?
— Bette Midler (@BetteMidler) January 16, 2019
‘It is inspiring and hopeful’
So I've heard a lot about the new @Gillette ad, and I have no idea how people can be upset with it. It's inspiring and hopeful, not degrading or hateful. It's saying we can help future generations be better than we were. Nobody is perfect, accept that change is always needed.
— Joey Felix (@BroBroseph) January 17, 2019
While there has been lots of unexplained outrage, Gillette’s message is clear, concise and a positive one.
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